International Journal of Sport Management

Big Data in Sport Organizations: Organizational Learning Perspectives

Yoseph Mamo, Damon P. S. Andrew

Abstract: Regardless of the type of sport organization, an understanding of the advent of technology is critical for the exploration and exploitation of knowledge. Given that sport lies at the junction of continued advancement in media technologies, data-rich environments, and unique environmental and organizational features, expert intuiting of big data is the key to organizational learning. By applying an organizational learning perspective, the present study aims to discuss the specific ways in which sport organizations should bear on the topic of big data and its reciprocal impact on the field. More specifically, a greater understanding of the relationships among the unique features of sport in social media interactions, communication channels, and emerging technology can help improve domain operations. Our paper contributes to the sport management literature by highlighting the effects of organizational and environmental contexts on the learning processes of intuiting, interpreting, integrating, and institutionalizing big data in the sport domain.

Keywords: big data, big data analytics, social media, organizational learning

Citation: Mamo, Y., & Andrew, D. P. S. (2021). Big data in sport organizations: Organizational learning perspectives. International Journal of Sport Management, 22(4), 318-335.

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