Myungwoo Lee, Jeffrey James

Abstract: Scholars have significantly focused on examining volunteer motivations for mega-sporting events with a single construct regarding the intention to continue volunteering. However, there may be different motivations and behaviors in community sporting events compared to those volunteering in mega sporting events. The purposes of this study were to identify motives that are most and least important to those who volunteer with community sporting events, and assess whether the particular motives influence a different facet of intentions to continue volunteering in the future. Using a sample of 152 volunteers, structural equation modeling was used to assess the proposed hypotheses. Results showed that value was the most important motive for volunteering. Protective and career had negative while social and enhancement had positive influences on overall intention to continue volunteering. Protective had a negative but enhancement had a positive relationship on intention to continue volunteering relative to the influence by family or friends.

Keywords: volunteer motives, community sport, retention intention

Citation: Lee, M., & James, J. (2019). Determinants of volunteer motives and future behavior in community sporting events. International Journal of Sport Management, 20(3), 199-228.

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