International Journal of Sport Management

Development of Attitude Toward Women’ Sport Scale

Ceyda Mumcu, Scott C. Marley

Abstract: The purposes of the present study were to develop the Attitude Towards Women’s Sports (ATWS) scale and examine the instrument in terms of score reliability and validity. The ATWS was constructed to measure individuals’ evaluations of women’s sports in terms of cognitive and affective dimensions theoretically proposed by related literatures. The scale was developed in two phases using both subject matter expert reviews and the analysis of data from three samples of participants. In the first phase, reliability and validity evidence for the ATWS were gathered by utilizing subject matter expert reviews and conducting item analyses. In the second phase, data was collected on a new sample and examined using exploratory factor analysis, Cronbach’s alpha, and correlations with an external variable. Results from the study indicate that the ATWS Scale reliably measures eight theoretically hypothesized factors that are associated with cognitive and affective evaluations of women’s sports. In addition, these factors were positive predictors of participants’ self-reported consumption intentions.

Citation: Mumcu, C., & Marley, S. C. (2017). Development of attitude toward women’s sport scale. International Journal of Sport Management, 18(2), 183-209.

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