International Journal of Sport Management

Examining the Interorganizational Links between National Sports Organizations and Their Stakeholders: A Social Network Analysis

Michael L. Naraine, Milena M. Parent, Russell Hoye, Marijke Taks, Benoit Seguin, Ashley Thompson

Abstract: Given the significant changes in national sport organizations’ (NSOs) operating environment, understanding the relationship between NSOs and their stakeholders is critical to helping them manage their environment and surviving. Thus, the purpose of this study was to examine the interorganizational links between NSOs and their stakeholders to highlight network activity (e.g., coordination) and power in a 21st century operational setting. Findings from a social network analysis of 32 Canadian NSOs found that paid staff and volunteers occupying a stakeownership role, alongside consultancy groups. Additionally, athlete’s entourage and social media (users and platforms) appeared as stakekeepers, able to direct and control the flow of resources in the network. The findings suggest a shift towards increased corporatization, as well as a reduction in the importance of financial resources as an indicator of powerful stakeholder groups. Managers should therefore realize it is not about transacting with stakeholders, but obtaining and sharing information.

Keywords: Canadian amateur sport, interorganizational relationships, network theory, social network analysis, stakekeeper

Citation: Naraine, M. L., Parent, M. M., Hoye, R., Taks, M., Seguin, B., & Thompson, A. (2020). Examining the interorganizational links between national sports organizations and their stakeholders: A social network analysis. International Journal of Sport Management, 21(3), 239-260.

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