Mi Roung Chung, Jon Welty Peachey
Abstract: The advancement of technology has facilitated access to sport by alleviating some leisure constraints. However, there are still intrapersonal and interpersonal barriers that need to be overcome in order for individuals to engage in sport. In the leisure hierarchy, intrapersonal constraints, which are the constraints internal to the individual including perceptions related to limited abilities and skills (e.g., self-efficacy), have the strongest influence on whether or not individuals decide to participate in an activity. Studies have revealed that when individuals overcome leisure constraints, they are more motivated to pursue an activity. With the advancement of technology some of the constraints have been mitigated, however, few studies have examined how self-efficacy and motivation can be improved through technology. The purpose of this study, therefore, was to examine how technology can influence people’s self-efficacy and their motivation to engage in sport. A quasi-experimental study was carried out where participants played beginner and professional mode simulated golf courses. Pre- and post-tests revealed that simulators can be useful in manipulating and determining participants’ self-efficacy and motivation to play golf, especially for individuals with low self-efficacy to play golf. This study is significant in that it provides sport marketers with innovative avenues to attract new customers into a sport, and from a theoretical standpoint, it demonstrates that technology can improve self-efficacy and motivation in participants who do not have previous experience in the sport.
Keywords: Self-efficacy, motivation, virtual simulator, golf, leisure constraints
Citation: Chung, M. R., & Welty Peachey, J. (2020). Increasing sport engagement through virtual simulators: The influence of virtual golf on self-efficacy and motivation. International Journal of Sport Management, 21(3), 193-216.
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