Multidimensional Innovations of Mega-Sport Events Organizing Committees: A Pre-Event Analysis

Kristina Hoff, Becca Leopkey

Abstract
Mega-sport event organizers are experiencing pressure to innovate due to technological advancements, increased competition for consumers, and the need to reduce costs. Yet, little is known about innovation in the mega-sport event context. When exploring innovation in an understudied area, it is imperative to understand the types of innovations being implemented (Crossan & Apaydin, 2010). To fill this gap, this paper assesses the types of innovations mega-sport event organizing committees are implementing (i.e., Paris 2024, Los Angeles 2028, and United 26) in the pre-event phase. Analysis of archives and interviews suggests that such committees pursue six multidimensional types of innovations, revealing similar and different innovative practices among committees. This study thus advances understanding of the multidimensional nature of innovation, and how context influences innovation outcomes. Findings from this study help mega-sport event organizers better understand and explain the types of innovations they are looking to implement, including where innovation is lacking.

Keywords: innovation types, multidimensional innovations, 3D model of innovation, organizing committees, Olympics, FIFA World Cup

Citation: Hoff, K., & Leopkey, B. (2023). Multidimensional innovations of mega-sport events organizing committees: A pre-event analysis. International Journal of Sport Management, 24(1), 87-114.

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