International Journal of Sport Management

Perceived Quality Differences Between Minor League Baseball Classes

David Bojanic, Rajiv Kashyap

This paper examines three main dimensions of sporting event quality (physical environment, game experience, and social experience) and their impact on spectator satisfaction. The paper also compares perceived quality and objective quality in minor league baseball. A survey was conducted on fans and spectators for a minor league baseball team that included scales for the components of the means end value chain. A structural equation model (SEM) was used to analyze the relationships between the components. Social experience and game experience are both directly related to spectator satisfaction as well as having an indirect effect through perceived quality. The physical environment only impacts satisfaction indirectly through perceive quality. There is no difference in perceived quality when objective quality changes. Minor league baseball teams and other non-major league sporting events should focus on the social experience when designing the service and its accompanying activities.

Keywords: perceived quality, minor league baseball, social experience, game experience

Citation: Bojanic, D., & Kashyap, R. (2025). Perceived quality differences between minor league baseball classes. International Journal of Sport Management, 26(2), 137-161.

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